Alberta Blue Cross

Company Page

Summary

Redesigned the “Our Company” information page to improve readability, visual structure, and employee engagement. The original page contained dense text with limited hierarchy. The redesign prioritized clarity, accessibility, and a modernized layout while preserving the organization’s brand voice.

Key Contributions

Restructured long-form company information into scannable sections with clear headings and subheadings.
Introduced visual markers (icons, banners, images) to highlight key points.
Simplified language and improved content hierarchy for quick access to company info.
Added branded imagery to reinforce Alberta-based identity.
Incorporated an Indigenous Land Acknowledgement section.
Enhanced readability and accessibility with balanced text and visuals.

Impact

Improved employee navigation and reduced cognitive load.
Strengthened alignment with corporate branding and values.
Provided a modern, professional design for future updates.

Women's Empowerment Network (WEN) Page

Summary

Redesigned the Women’s Empowerment Network (WEN) page to highlight the group’s vision, purpose, and programming in a clear, engaging, and inclusive format. The original page was text-heavy and difficult to navigate.

Key Contributions

Organized WEN’s vision and purpose into digestible sections.
Created structured layout for program goals (awareness, dialogue, career advancement, inclusivity).
Designed a dynamic events section for International Women’s Day, lunch-and-learns, book clubs, and observances.
Added a “Meet the Team” pop-up feature for staff profiles.
Highlighted DEI resources in a clear format.
Integrated visual banners and calls to action to reinforce equity and inclusion messaging.

Impact

Increased visibility of WEN’s mission and resources.
Provided employees with a centralized, easy-to-navigate hub.
Strengthened alignment between internal communications and organizational values.

Brand Hub Page

Summary

Redesigned the Brand Hub to provide employees access to Alberta Blue Cross’s brand assets, templates, and guidelines. The original page was cluttered, making it difficult to find tools.

Key Contributions

Structured hub into clear categories (Brand Toolkit, Logos & Guidelines, Branded Templates, Design System, Style Guides).
Designed preview blocks with visuals and descriptions.
Reorganized logo usage with clear file type explanations and links.
Created streamlined sections for templates and branded materials.
Integrated Design System and Style Guides for consistency.
Simplified navigation for quick access to resources.

Impact

Improved employee efficiency and confidence using brand assets.
Reduced brand inconsistencies across communications.
Created a centralized hub supporting daily needs and long-term brand consistency.

Cybersecurity & Subpages

Summary

Redesigned the Cybersecurity section of the intranet to make security awareness resources more engaging, accessible, and actionable. Original content was dense and technical.

Key Contributions

Built hub-and-subpage structure (Phishing, Vishing, FAQs, Presentations, Leaderboards).
Created collapsible FAQs for common questions.
Designed educational guides like Phishing Red Flags and step-by-step instructions.
Developed leaderboard feature to gamify awareness campaigns.
Built Secure Behaviours subpage highlighting daily employee security actions.
Balanced technical accuracy with approachable design and messaging.

Impact

Increased engagement with cybersecurity training through gamification.
Improved staff confidence in recognizing and reporting threats.
Provided a reusable framework for future campaigns and updates.

Diversity, Equity and Inclusion (DEI) Page

Summary

Redesigned the DEI page to provide staff with a centralized, engaging hub for learning, resources, and events. Original content was extensive but lacked structure.

Key Contributions

Designed visual “philosophy” cards for core principles.
Organized policies into accessible sections.
Built dedicated microlearning area with allyship and Indigenous awareness topics.
Structured “DEI at a Glance” with categories like communication and personal reflection.
Highlighted 2SLGBTQ+ Allyship Toolkit with step-by-step sections.
Created Calendar of Observances reflecting cultural and religious diversity.
Added Lunch & Learn recordings and Indigenous eLearning resources.
Linked DEI to other initiatives like WEN.
Added employee feedback feature (“Got an Idea?”).

Impact

Improved visibility and accessibility of DEI initiatives.
Increased employee engagement with learning and events.
Reinforced organizational culture of belonging and inclusivity.
Provided a sustainable design framework for future programs.

Team Member Discount List Page

Summary

Redesigned the discount list into a structured, easy-to-navigate dropdown system. Original page was a long, unstructured scroll.

Key Contributions

Implemented dropdown system for categories (travel, automotive, fitness, tech, household).
Standardized formatting for consistency.
Placed important disclaimers and guidance at the top.
Applied iconography for intuitive categorization.
Streamlined content into scannable summaries.
Designed for scalability for future additions.

Impact

Improved employee experience finding and using discounts.
Enhanced professionalism and brand alignment.
Reduced information overload.
Supported organizational culture emphasizing staff perks.

Employee Giving Campaign

Summary

Redesigned the Employee Giving Campaign page to provide staff with clear, engaging donation options. Original content was long and dense.

Key Contributions

Structured donation options (charity of choice, United Way, Hearts of Blue).
Designed corporate matching explainer with graphic and concise text.
Organized FAQs into collapsible sections.
Created calendar-style events and prize draw section.
Reorganized charity listings into dropdown categories.
Highlighted campaign impact and success stories.
Showcased participation opportunities beyond donations.

Impact

Simplified participation and clarified rules.
Increased engagement through visibility and storytelling.
Reinforced community commitment and culture of giving.

Summary

The Alberta Blue Cross intranet redesigns collectively improved internal communication, employee engagement, and accessibility across the organization. Each project—ranging from company information and DEI resources to cybersecurity and giving campaigns—was designed to simplify navigation, clarify content, and create a visually engaging experience aligned with corporate values.

Key Contributions

Strengthened alignment with Alberta Blue Cross’s brand and organizational culture.
Increased employee understanding and engagement with key initiatives and resources.
Enhanced accessibility, readability, and ease of use throughout the intranet.
Established a scalable, reusable design framework for future intranet updates and campaigns.